72 Industries, 12 Playbooks, One Method

The method transfers, the entity research does not

Seventy-two industries sounds like a claim to universal expertise, and it is not; it is a claim about method. The disciplines that win search, intent-led targeting, extractable structure, connected schema, consistent entities, and clean crawler access, transfer across every vertical, which is what lets us work confidently in industries as different as legal services and outdoor retail. What does not transfer, and what we never pretend transfers, is the entity research: the specific questions your buyers ask, the sources your category cites, the competitors who own your answers today. That part is bespoke to every engagement, rebuilt from your buyers and your market rather than reused from a template. The breadth of the list means the playbook for your vertical already exists in some form; the depth of each engagement means the research behind it is always yours alone.

Why some industries need extra care

Not every vertical plays by the same rules. Regulated sectors like health, finance, and legal fall under what search engines treat as your money or your life content, where authority, accuracy, and clear authorship are held to a far higher standard, and where a careless claim is a liability rather than a growth tactic. We treat compliance in those industries as a feature of the work, not an obstacle to it, with named-expert review workflows and careful sourcing built into content programs. E-commerce verticals bring their own demands around product data, feed hygiene, and faceted-URL control, while local service industries live or die on entity consistency and review substance. Knowing which pressures apply to your vertical, and building the program around them, is exactly what distinguishes specialist work from a generic checklist applied blindly.

How vertical experience compounds into speed

The practical benefit of having worked across dozens of industries is speed. When we start in a vertical where we have live or recent engagements, the question maps, the citation pools, and the competitive landscape are already partly built, which means less time spent orienting and more spent moving your numbers. That accumulated pattern recognition also sharpens judgment: we know which tactics tend to work in your space, which tend to waste budget, and where the quick wins usually hide. The list of industries grows every month as new engagements land, and the honest answer when a vertical is not on it is always the same: the method still applies, and we build the bespoke entity research from scratch, exactly as we would in any industry we have served before.