FAQ

Twenty Straight Answers, No Sales Call Needed

Everything prospects ask before starting, answered the way we would answer on a call: directly, with the trade-offs included.

What is the difference between AEO, GEO, and SEO?+

SEO earns rankings in classic results. AEO wins the extracted answer: snippets, People Also Ask, AI Overviews, voice. GEO gets you cited inside ChatGPT, Claude, Perplexity, and Gemini. They compound, and we run all three.

Which service should we start with?+

If you are unsure, the free audit. It scores all three disciplines, ranks the gaps, and returns a written hour estimate so the first decision is informed, not guessed.

Do you offer packages or subscriptions?+

No. Hourly against approved estimates only. Packages exist to smooth agency revenue; hourly exists to expose effort. We picked the one that favors you.

Who owns the deliverables and accounts?+

You do, always: content, schema, reports, and every account created for the work. Leaving us costs nothing but the goodbye email.

Can you sign an NDA?+

Yes, ours or yours, before any access is shared. White label partners get NDAs as standard.

How do payments work?+

Invoice on delivery against the approved estimate, with the hour log attached. Cards, bank transfer, and the usual rails in USD, GBP, AUD, or AED.

Do you use AI to do the work?+

We use AI for research scale and pattern detection; humans make every decision that reaches your site. Selling you unreviewed generator output would be malpractice.

What access do you need to start?+

Read access to analytics and Search Console for audits; CMS access only when you want us implementing. Least privilege is the default.

How is the free audit actually free?+

It is a scoped teaser: the top findings and the estimate to fix them. If the estimate does not earn your yes, you keep the findings and owe nothing.

Can we talk to a human right now?+

The WhatsApp button reaches a specialist during working hours across our four markets, and the contact form gets a reply within one business day.

What happens in the first week?+

Access setup, baseline capture, and the audit or kickoff sprint you approved. You see logged hours from day one.

Why is the rate so low for senior work?+

Volume, focus, and zero sales bloat. We sell one thing at one price to four markets; the spreadsheet works without inflating it.

How does the $45/hr rate work?+

Every service bills at the same senior rate. You approve a written hour estimate before any work starts, and every invoice ships with a task-level time log. No packages, no minimum retainers, no lock-in contracts.

Who actually does the work?+

Senior specialists with 8 or more years in search, supported by our AI search research team. We never hand delivery to juniors or outsource it; the person on your kickoff call is the person in your account.

How fast can you start?+

Most engagements kick off within 2 business days of an approved estimate. Urgent fixes, penalties, migrations, or launch deadlines, can start same-day on request.

Do you work with clients in my region?+

Yes. We serve the US, UK, Australia, and the Middle East daily, with overlapping working hours and reporting aligned to your time zone.

What reporting do I get?+

A monthly report your leadership can actually read: rankings, answer-box and AI citation coverage, work completed with hours, and the plan for the next cycle. Dashboards on request.

Can I pause or stop at any time?+

Yes. Because billing is hourly against approved estimates, there is nothing to cancel. Finish the current approved scope, or pause it, and you owe nothing further.

Do you guarantee rankings?+

No honest agency does. We guarantee senior execution, transparent hours, and measurable movement on the leading indicators we agree on together, and our 97% retention shows how that works out.

Is there a minimum engagement?+

One hour. Most clients start with a scoped audit of 6 to 10 hours, but a single hour of senior consulting is a perfectly good first order.

The Complete Picture

The short version of how working with us works

Most questions about working with us reduce to a few principles worth stating plainly. We sell search optimization, all of it, at a flat forty-five dollars an hour, with a written estimate before any work and task-level hour logs on every invoice. We do not offer packages or subscriptions, because those hide effort, and we do not guarantee rankings, because no honest agency can, though our ninety-seven percent retention shows how the transparent alternative works out in practice. You own everything we produce and every account we create, we sign NDAs before access is shared, and you can pause any time because hourly billing against approved scope leaves nothing to cancel. Everything else in this FAQ is detail on top of those principles, which between them answer most of what prospects actually want to know before starting.

How we use AI, and how we do not

Because we sell AI search visibility, clients reasonably ask how much AI does our own work, and the honest answer is that we use it for scale and pattern detection while humans make every decision that reaches your site. AI helps us run prompt scans across platforms, detect patterns in large crawls, and accelerate research, but selling you unreviewed generator output would be malpractice, and it is exactly the thin, fact-light content that answer and generative engines increasingly ignore. The discipline we bring is judgment: knowing which of the machine's suggestions are right, which are subtly wrong, and which would quietly harm you. That judgment, applied by a senior specialist and billed by the hour, is what you are actually paying for, and it is the one thing no amount of AI can replace, on our side of the work or yours.

What to expect in the first weeks

New engagements follow a predictable shape. The first days are access setup and baseline capture, so we can measure honestly from the start, followed by the audit or kickoff sprint you approved, with logged hours visible from day one. You will not wait weeks for something to happen, and you will not be surprised by an invoice, because the estimate was written and approved before the work began. From there the program settles into a rhythm of scoped work, monthly reporting, and a plan for the next cycle, with the hours adjusting to whatever the tracking shows will pay. If at any point you want to slow down, speed up, or pause, you can, because nothing about the arrangement locks you in beyond the scope you have already approved.

Question not here?

Ask it on WhatsApp or the contact form; a specialist answers within one business day.

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