Case Studies

Proof, With the Numbers Attached

Ten engagements, ten before-and-afters. Every metric below came from a report the client could audit, because that is the only kind we write.

10featured projects
97%clients retained
+340%avg citation lift
$45the rate behind all of it

Selected Results

Professional Services

Meridian Legal

Three conflicting schema graphs deleted, one connected graph rebuilt, answer blocks restructured. The firm now owns the answer layer a directory used to rent.

47snippets won
31 to 91schema score
+118%consults
B2B Consulting

Stratagem Consulting

Source-pool placements plus quotable proprietary data took a boutique consultancy from invisible to named in AI shortlists across three platforms.

6.2xcitation growth
40queries cited
2quarters
B2B SaaS

Fluxboard

Internal architecture rebuilt and decayed pages refreshed until organic became the largest signup channel.

+184%organic signups
22pages rescued
9money terms top 3
Home Services

Harbor Plumbing Group

Entity discipline, review engineering, and location pages put a three-van plumber in the map pack and into assistant recommendations.

5suburbs in pack
+212%calls
2AI answers
E-Commerce

Northgate Marketplace

Three migrations of technical debt cleaned with surgical changelists the dev team merged same day.

100%vitals passing
9d to 1dindex latency
-38%wasted crawl
DTC Retail

Cedar & Sage

Collection content and faceted-URL control turned a paid-dependent Shopify store into an organic earner.

+61%organic revenue
-40kjunk URLs
14category snippets
Financial Services

BrightPath Advisors

An entity map, rebuilt briefs, and one proprietary benchmark study made a wealth advisory the cited answer in its niche.

26queries cited
3.1xorganic leads
24briefs shipped
B2B SaaS

Veltrix HR Platform

The comparison layer plus retrieved-domain placements put an absent brand into AI shortlists in one quarter.

11shortlist wins
3platforms naming
+47%demos
EdTech

Lumen Learning Co

Plugin rationalization, archive discipline, and refresh cycles turned 1,400 posts from self-competition into a compounding asset.

2.1xsessions
8s to 2.3sLCP
31snippets
Outdoor Retail

TrailForge Outdoors

One schema source of truth and rebuilt category archives gave a WooCommerce store its catalog back.

+44%organic orders
4 to 1schema graphs
100%rich results

What Clients Say

“The clearest reporting I have seen in twelve years of buying SEO. Every hour is accounted for and every fix is explained.”
SW
Sarah WhitfieldHead of Growth, Fintech
“We tested them with a 8-hour audit and moved our whole retainer within a month. Senior people, honest estimates.”
OA
Omar Al-RashidCEO, Services group
“Featured snippets on 14 money queries and a 61% organic revenue lift. The $45 rate is almost unfair to other agencies.”
EC
Emma CastellanoEcommerce Manager

The Complete Picture

Every number here came from a report a client could audit

Case studies are easy to inflate, so the discipline behind ours is simple: every figure came from a report the client could reproduce, tied to work with hours attached, rather than from a marketing department rounding upward. When you read that a firm won forty-seven snippets or lifted organic revenue sixty-one percent, that number sat in a monthly report with its methodology and its evidence, and the client watched it move. That is the only kind of result worth publishing, because it is the only kind you can trust when you are deciding whether to hire us. We do not publish vanity metrics that sound impressive and mean nothing, and we do not attach outcomes to work we cannot show, because the whole value of a case study is that it predicts what we might do for you, and a fabricated one predicts nothing.

What the pattern across these engagements reveals

Read the case studies together and a pattern emerges that is more useful than any single result. The wins rarely come from a clever trick; they come from fixing something foundational that a previous approach ignored, deleting conflicting schema, rebuilding empty category pages, refreshing decayed content, cleaning up an entity that had fragmented across the web. The AI citation wins follow the same logic: brands got named in generative answers once their pages became genuinely retrievable, quotable, and consistent, not because of any backdoor. This is the honest through-line of the whole practice, that durable results come from doing the unglamorous fundamental work well, at a transparent rate, rather than from chasing whatever tactic is fashionable this quarter.

How your before-and-after would be built

A case study is a promise about process, so it is worth saying how yours would be produced. We start with an audit that scores the gaps and baselines the metrics that matter, rankings, answer ownership, and AI citations, before any work begins, so the before is captured honestly. We then work the highest-value fixes at forty-five dollars an hour against a written estimate, tracking the same metrics as we go, so the after is measured rather than asserted. The result is a report you could hand to your board, with every claim linked to its evidence and every hour accounted for. That is how each case study on this page was built, and it is how yours would be, which is why starting with the free audit is the natural first step toward one.

Want your before-and-after here?

Start with a free audit; we will show you the gap and the hours to close it.

Start a Project